Judy Blackwell joined Healthgrades as Chief Marketing Officer in 2011, where she has responsibility for the overall Healthgrades brand, product marketing, communications and related strategic growth imperatives. Under Judy's leadership, Healthgrades audience grew significantly as she increased the value proposition and diversified the product offerings for consumers, physicians and hospitals. Today, more than 1 million Americans visit Healthgrades on a daily basis. Judy has been a pioneer in the healthcare and technology sectors with a track record for innovation and delivering results. Prior to joining Healthgrades, Judy was Executive Vice President and Chief Marketing Officer at Bloom Marketing Group, a national FMO, contact center and technology solution provider for regulated insurance sales. At Bloom, Judy was responsible for leveraging Bloom's insurance sales framework quote engine to develop and successfully market its first web portal, Dental Insurance Store, which enabled consumers to get instant pricing, compare plans and easily enroll in dental plans from leading providers. In addition Judy was CMO at Finelight, a strategic marketing communications agency specializing in healthcare, where she was a leading driver of digital strategy and advised clients on marketing and digital activities. Judy served as SVP, Product Development and Marketing at WebMD from 2002 to 2010, where she is credited with developing many of Medscape's flagship educational and promotional products, site features and programming for physicians and health care professionals including Medscape's highly successful social networking extension as well as a third generation portal site for 25 physician specialties. Judy also led product development and marketing for WebMD's consumer sites which attracted over 60 million unique users per month. Judy's consumer innovations included WebMD's second generation consumer community site which, in addition to moderated communities, for the first time enabled members to create their own community destinations. In addition Judy managed WebMD's clinical products such as the Symptom Checker, Health Checks and Drug & Vitamin database and was responsible for the overall WebMD.com user experience as well as key cross network initiatives including inventory optimization and SEQ. Prior to WebMD, Judy worked at Personal Path from 1999 to 2002 and as SVP and Chief Marketing Officer, led the first large-scale deployment of a secure personal health record working with Blue Cross Blue Shield of Michigan. Judy was also the Editor and Publisher of one of the first industry newsletters specializing in online marketing and also owned and operated one of the first full-service digital marketing agencies in America in 1990. Judy began her career with Avon, where in 1983, she launched the first electronic store in America for Avon Products, the first time the company ventured outside its traditional representative sales force to sell directly to consumers. Once bitten by the concept of successful electronic shopping at Avon, Judy scoured the United States to find innovative companies planning to market directly to consumers via emerging online technology. This led Judy to Prodigy, where in 1985 she became one of the first 50 employees. Judy led the development of Prodigy's first online product, and was responsible for all of the business-to-business products and marketing for this pioneering online company. Once the company's consumer online service was developed in subsequent years, Judy helped pioneer some of Prodigy's unique online consumer services including online banking and identified asynchronous communication chat as the product that would change the game for all online service providers including Prodigy, CompuServe and America Online. Judy holds a BA from Duke University, where she graduated Cum Laude with a double major in Economics and French. She received her Master's degree in International Management from the American Graduate School of International Management. Judy is a passionate lifelong learner and has spent over 20 years helping to improve public education locally, where she lives in Westchester, NY with her family. Surviving is her beloved husband and best friend Paul Konowitch, her loving children Jeffrey and Margo Konowitch, her loving mother Marie Blackwell Deppen and devoted sister Nancy Semels Daniel. Visiting Sunday 5-7 pm Edwards-Dowdle Funeral Home, 64 Ashford Avenue, Dobbs Ferry, NY. Funeral service Monday 7:00 pm Temple Beth Shalom, 740 N. Broadway, Hastings-on-Hudson, NY. Memorials to the Judith Blackwell Konowitch Scholarship Award, Checks should be made to the Dobbs Ferry Schools Foundation, JBK Award, DFSF Treasurer, 505 Broadway, Dobbs Ferry, NY 10522. To share personal memories and recollections please email judyblackwellmemories@gmail.com or to share a public tribute please leave a message below.